ReputationInstitute

The Reputation Manual

Spreading Reputation Management across Your Organization – Once your corporation has developed a reputation platform, it is vital to communicate how it will be executed across the organization. Developing a reputing manual is the first step in educating employees on how to build a strong reputation.

Below is the standard outline of Reputation Institute’s Reputation Manual. Each manual is customized to meet our clients needs and the specific framework of their reputation platform:

Section 1: Our Corporate Reputation

1. What do we mean when we refer to our 'corporate reputation'?
2. How does our corporate reputation contribute to our business?
3. How do we measure and manage our corporate reputation?

Section 2: Our Reputation Context

1. What are our reputation opportunities?
2. What are our reputation risks?

Section 3: Our Reputation Platform

1. How do we link our values and beliefs to our corporate reputation?
2. What is our reputation strategy?

Section 4: Our Reputing Process

1. How are we relevant to our key stakeholders?
2. What are our principal reputing activities?

Section 5: Engaging Our Stakeholders

1. What are our reputation achievements?
2. How do we engage internal stakeholders about reputation?
3. How do we build reputation externally?

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