ReputationInstitute

Global Reputation Pulse Reports Reputation Institute conducts an annual online survey of the general public in which we measure the corporate reputations of 600 of the world's largest companies in 32 countries. The topline results of this study are published annually in Forbes as a ranking of 'The World's Most Respected Companies'.

Reputation Pulse scores provide a powerful global benchmark for tracking corporate reputations around the world, as well as measuring the reputation impact of events and initiatives. companies can purchase Global Reputation Pulse reports directly from Reputation Institute, or request ad-hoc, periodic or continual tracking of their reputations. More >

RepTrak™ RepTrak™ is the proprietary tool used by Reputation Institute to measure reputation across stakeholders, countries and industries. The RepTrak™ model tracks 23 key performance indicators (attributes) grouped around 7 core dimensions. More >

Reputing Process Reputing aligns identity (what a company is), communications (what a company says), and actions (what a company does). The Reputing Process is designed to build and reinforce trusting relationships between companies and their stakeholders. More >

Media RepTrak™ Media RepTrak™ measures the effects of media coverage on corporate reputations through textual analysis of media content derived from broadcast, print, and online media content. This model is and adaptation of the RepTrak™ model and applies a combination of human coding and digital analysis to quantify and track the effects of media on corporate reputations. Reputation Institute works with various companies around the world to provide them with customized Media Reputation Analyses (MRA) as a periodic strategic analysis to complement their daily media feed. More >

RepTrak™ Risk RepTrak Risk is an online decision support tool that helps organizations evaluate intangible risks in real time. It provides a common cross-organizational framework for prioritizing and mitigating risks as well as a standardized approach to risk reporting. More >

Reputation Manual A Reputation Manual is the reputation management equivalent of brand guidelines, containing the organization’s definition of reputation and detailing specifically how employees will act to maintain, protect, and build the company’s reputation. More >

EcQ® EcQ® — The Employee Alignment Monitor enables companies to track progress in their attempts to achieve high levels of employee alignment, a situation in which the employees understand and behave in ways that harmonize with the strategies of the company and act in accordance with strategic initiatives without being specifically instructed to do so. More >

Work Rep™ Work Rep™ much like RepTrak™, is a model used to analyze the various perceptions of a company held by current and potential employees. The differences lie in the nature of the attributes (geared toward workplace attributes) and the dependent variable (reputation as a place to work as opposed to reputation overall). More >

CountryRep™ CountryRep™, based on the methodologies of RepTrak™, is a model used to analyze the various perceptions of a country held by various stakeholders. CountryRep 2009 is a proprietary database of country reputation ratings of 34 nations based on over 22,000 consumer surveys for external ratings and more than 17,000 interviews for self-image scores in 33 countries. More >