ReputationInstitute

Global Reputation Pulse™ Reports

Research shows that people act based on their feelings. They are more likely to buy the products of companies they trust, to work for the organizations they respect, and to recommend companies they like. Reputation Institute has conducted qualitative research with consumers in the USA, Europe, Latin America, Russia, Australia, South Africa, and China. Results indicate that 'Corporate Reputation' can be represented by a standardized measure based on a simple set of questions asked of respondents familiar with a company. Answers are used to create an overall Global Reputation Pulse score on a 0-100 point scale. The Global Reputation Pulse is designed to measure the health of a company's overall reputation.

The Global Reputation Pulse Study
Reputation Institute conducts an annual online survey of the general public in which we measure the corporate reputations of 600 of the world's largest companies in 32 countries. The topline results of this study are published annually in Forbes as a ranking of 'The World's Most Respected Companies'.

Global Reputation Pulse scores provide a powerful global benchmark for tracking corporate reputations around the world, as well as measuring the reputation impact of events and initiatives. Companies can purchase Global Reputation Pulse reports directly from Reputation Institute, or request ad-hoc, periodic or continual tracking of their reputations. Reputation Institute also provides companies with visual displays of reputation data through its RepTrak™ Radar online application.

Companies Rated in Global Reputation Pulse Project 2010
Click below to view the companies in alphabetical order. Customized reports can be ordered from Reputation Institute by contacting globalpulse@reputationinstitute.com.

Q&A [click links to show and hide FAQ answers]

The Global Reputation Pulse is a powerful strategic tool because it...

• Provides a common language for companies with which to manage their reputation
• Makes research actionable and empowers executives to initiate change
• Is comparable across countries, industries and stakeholders
• Can be customized to measure the reputations of any company and with any stakeholder group

Armed with Global Reputation Pulse reports, executives can...

• Report credibly about their company's reputation to internal and external audiences
• Understand the levers to pull in order to improve reputation
• Create strategic differentiation from other corporate rivals
• Track the value of their company's reputation

Companies can also order customized reports from the study. These reports provide a detailed comparison of your company's results against the Global Reputation Pulse database, and include an overview of:

• Company Results: Company profile on reputation and the 7 dimensions — which dimensions are your strong and weak points.
• Industry Results: Industry profile across the 27 countries positioning your company in the global competition relative to all peer group companies in the same industry.
• Country Results: Country profiles of the best and worst reputations in each country where the company participates.
• Driver Analyses: The dimensions that are driving reputation in your country and in your industry.
• Global Results: A profile of the best reputations in the world across the 27 countries profiling more than 600 companies.

Customized report prices are based on the number of comparison companies of interest. Email for detailed pricing or to learn more about Reputation Institute's offerings.